
Infinite scrolling can be combined with pagination for more accurate searches.A jump-to-section option, as with Tumblr, lets users return to the start if they become lost. In addition to sticky navigation, there are other methods to help infinite scrolling’s disorientation.Sticky navigation is the best way to give your user mobility in a near-infinite sea of content. The problem with infinite scrolling is when users lose their place, though there are ways around this. Infinite scrolling creates a rhythm for social media sites, where users are continually entertained with new content without clicking or waiting. Infinite scrolling proves useful for single-page sites with more than a few screens worth of content, especially with multimedia galleries. With the infinite scrolling pattern, content is loaded as needed to provide a more paced experience. The pattern helps add a greater sense of pace if you have more than 3-4 frames.Ĭontent is better organized on a single page, but there’s too much to load all at once. As the UXPin product tour page shows, you can also consider adding a “scroll progress bar” to the top navigation.Place CTAs in at the end of each of each fixed-scroll frame.
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Each part of Squarespace’s fixed scroll section, for example, focuses on explaining how to “Create a beautiful website” for different business types.

The prominence of mobile browsing supports the long scrolling pattern since smaller screen sizes call for more scrolling.Ĭombined with the infinite scrolling pattern described below, long scrolling can create a completely immersive browsing experience.


This works great for social media sites and others with user-generated content, where part of the fun is browsing through everything all at once, and the content is diverse and difficult to categorize because it’s always updating. A site has so much eclectic content that a multi-page format would be too difficult to navigate.Ī site wants to tell a story in a smooth, linear fashion.Ĭreate a single-page, long-scrolling site to consolidate your content in a single place.
